As Canada’s largest natural, organic, and wellness trade association, we connect you with the right people, insights, and expertise to grow your business. Our members enjoy exclusive benefits, from networking at top trade events like CHFA NOW to access to Canadian data and research, and our advocacy efforts for natural health and organic products across Canada.
Driving Growth of NOW Through Industry Connection & Support
From our industry-leading events like CHFA NOW — Canada's biggest tradeshow and conference dedicated to natural, organic and wellness to smaller regional networking events, we help connect you to like-minded peers, innovative brands, and industry thought leaders who are paving the way for the growth of this industry.
Members can also engage with the community through speaking and mentorship opportunities building thought leadership and brand awareness throughout the industry.
Canadian Research to Better Understand the NOW Consumer
We invest in primary Canadian consumer research to help our members better understand the attitudes, beliefs, and barriers to overcome to resonate with more Canadians.
We invest in primary Canadian consumer research helping our member companies better understand the attitudes, beliefs, and barriers to overcome to resonate with more Canadians.
Standing Up for NOW in Ottawa
We do the hard work in Ottawa to make sure all voices are heard. CHFA members are part of a collective that can tap into regulatory and advocacy resources, input into government consultations, and provide feedback on industry priorities as we
push for greater support for our members and proactive health options for Canadians.