Celebrating Excellence in the Natural, Organic and Wellness Industry

Named after an incredible leader in the natural products industry, this award is given to an individual who demonstrates passion and commitment, serves as an inspiration for others and has played a significant role within his/her company or in the wider industry.*

The CHFA Best in Brand Award celebrates brands that have left an indelible mark on both the industry and consumers, showcasing exceptional marketing prowess, unparalleled customer service, and a steadfast commitment to integrity.

This award is presented to a sales representative who exemplifies leadership and exceptional service. Nominees must be employed by a CHFA Supplier member in good standing. The recipient is also presented with a monetary award.

The CHFA Best in Retail Award celebrates companies at the forefront of the retail industry, championing innovation, customer experience, and market growth.

This award is presented to an individual working in retail sales who exemplifies leadership through outstanding customer service and product knowledge, merchandising skills and encouragement of suppliers in the health food industry. Nominees must be employed by a CHFA Retailer member in good standing. The recipient is also presented with a monetary award.

This award acknowledges and celebrates organizations engaged in efforts that create a more inclusive institutional culture that promotes diversity and equity.

The CHFA Trailblazer Small Business Award spotlights promising newcomers in the natural, organic, and wellness industry. Recognizing businesses operational for less than five years, this award celebrates those captivating both industry insiders and consumers alike, showcasing leadership, innovation, and leading-edge strategies.

The Agent of Change in Social Justice and Advocacy Award acknowledges the presence of dedicated advocates and activists within our community. Presented to a CHFA Member company or individual that has made substantial contributions through their social justice advocacy work and who are champions of social justice and change.

The Woman of Influence Award celebrates a female leader who plays a vital role in building a better and more prosperous business and industry.